The team's identity ran across both the AC72 and the AC45 catamarans, co-branded with TAG Heuer and Puma.
The team's identity ran across both the AC72 and the AC45 catamarans, co-branded with TAG Heuer and Puma.
The same system carried onto the crew's uniforms and gear, with Red Bull on the team helmets. Running the Oracle logo vertically up the wing sails and uniforms broke the company's brand guidelines. We pitched it anyway, and to our surprise they approved it.