Alta — Andrew Lassetter

Huneeus Vintners had just acquired The Prisoner and its sister labels, and the work was making them one company without selling out the rebel character that built them. We built the brand architecture and a new identity for The Prisoner Wine Company, with a homepage organized around its family of wines, each linking to its own page. The Prisoner was acquired shortly after by Constellation Brands for $285M. Should have taken the equity on that one.

Alta — The Prisoner Wine Company — about

We designed the sites to tell the story of the wines and the places behind them. The vineyards they came from, the people who grew them.

Alta — The Prisoner Wine Company — wines

We brought the company's showcase wines together into the new Prisoner Wine Company site, while building individual sites for each wine brand to stand on its own.

Alta — The Prisoner Wine Company — The Prisoner

Each wine opened onto its own page that led with the art, not the bottle. In the case of The Prisoner, we overlaid the script wordmark on the Goya etching that gives the wine its name.